Example of OKRs for a startup with a mobile game

Definition - OKRs (Objectives & Key Results) provides a framework for goal setting. Company objectives are broken down into lower-level objectives forming a pyramid of objectives like the one above.

With every objective there are a number of key results associated. Objectives describe what we want to achieve, whereas key results tell us how to achieve it. Key results must be measurable. 

OKRs are widely spread among top Silicon Valley companies, such as Google, Twitter and LinkedIn because they:

  • Allow the company to focus on its main objectives
  • Align the people in the company to achieve these objectives
  • Improve communication since objectives are visible to everybody
  • Improve employee motivation because every person knows how they contribute to the company objectives
  • Increase performance 

Read this post for an in-depth discussion about these advantages.